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Enterprising Ashburton - flourishing Mid Canterbury centre
Dorothy - 22/11/02
Ashburton, the town centre of Mid Canterbury, is flourishing and the home
of enterprises:
- designline,
the largest bus and coach building firm in the Southern Hemisphere
- Five Star Beef, New Zealand's largest beef finishing feedlot,
producing top quality grain-fed beef for export to Japan
- Lake Hood, a man-made lake, an imaginative development for water
sports and a holiday housing area
- Ashford Crafts, New Zealand's largest spinning wheel and weaving
loom manufacturer
- Peter Lynn Kites, selling worldwide, appearing in the Guinness
Book of Records
- The New Zealand Sock Company, specialising in sports socks
- agriculture businesses, traditional and innovative support for
farmers.
Riverside Industrial Park
If you visit designline you will drive through the Riverside
Industrial Park developed by the Ashburton District Council - clear
evidence of growing businesses and the support given to enterprises setting
up in the town.
designline was established in 1985 with a staff of three
and now employs eighty six, producing around 120 vehicles per year. It has
become well known worldwide for developing the
Hybrid Electric Vehicle,
used in Christchurch and Japan.
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Hybrid Electric Vehicle
Photo source Peter Hunt
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The Five Star Feed Lot at Wakanui takes in healthy animals at
about eighteen months old, pampers them in a stress-free environment and
feeds them a scientifically planned diet of grain so that they nearly
double their weight in around 250 days, producing the type of grain-fed
marbled beef valued by Japanese gourmets.
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Five Star Feed Lot at Wakanui
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The Mill House, site of Ashford's cafe and showroom
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Ashford Crafts - craft shop, cafe and craft village
The emphasis at Ashford's is on what is handmade and traditional. They
supply traditional spinning wheels and looms, the cafe is set in the
historic Mill House, hand crafted products are sold in the shop and the
food in the cafe is all handmade. There is also a museum on the site
featuring a unique collection of spinning wheels from around the world,
including original Ashford spinning wheels made in 1937, a 1750 English
flax spinning wheel and an 1889 Japanese silk wheel and reel.
In Ashford Carft Village the Eastside Gallery is a cooperative of crafts
people from the Ashburton district. Wood 'N' Things, as its name suggests,
sells wooden furniture and restored antique furniture. Times Past also
sells antiques - a wide range of collectibles. There is also a photography
and picture framing business and a garden centre.
Peter Lynn Kites
Peter Lynn, engineer and inventor, has established a multimillion-dollar
company, the biggest seller of large kites around the world. He has
invented the world's two largest kites, MegaRay, a stingray and
Megabite, a trilobite (an extinct marine arthropod). He now
focuses on designing traction kites which can pull a board, a craft or a
vehicle. With the large kites have come new sports, buggying and kite
surfing - which have become very popular with thrill seekers. The large
kites are also used for promotion.
A place of initiative from the beginning
For early Ngai Tahu Maori the area around Ashburton was a place of
transitory occupation, not permanent settlement. The first European
settlers were mainly English, Irish or Scottish, drawn to the area by the
available farmland.
William Turton - a man of enterprise
The first settlers were William Turton and his wife and young family who
came to the area in 1858 to set up a ferry service over the Ashburton
River. This was followed by an accommodation house and stables on 300
acres of land which they leased from the Canterbury Provincial Government.
Because they operated a ferry and offered accommodation they were permitted
to sell liquor, and their house became a social centre for the runholders.
William Turton was also the postmaster and a shopkeeper.
The town of Ashburton was named after an early runholder, the Hon. Thomas
Baring, later Lord Ashburton.
The railway link
In 1874 the railway from Christchurch reached Ashburton and the town grew
as a result. In 1878 the town became a borough, and blocks of land were
reserved for municipal purposes. For the first fifty years the Borough
Council worked despite money shortages to develop and maintain streets,
lighting, a water supply, a sewerage system, drainage, sanitation, parks,
education facilities, a library, and health services. Since then the area
has prospered and the town is attractively laid out and well serviced.
Prosperity of Ashburton linked to the prosperity of farmers
Many of the businesses in the town support the farming community and have
been adversely affected by any downturn in farmers' incomes. In the late
1980s and well through the 1990s farmers were getting low prices for their
wool, meat and crops. At this time Ashburton experienced high unemployment
especially among its young people.
Now after some good seasons farmers' prosperity has returned with lamb
prices going as high as $NZ 85.00 a lamb. The number of sheep in New
Zealand has dropped from 70 million to about 45 million. This has led to a
shortfall in the number of carcasses offered for sale and so the price has
risen.
A number of dairy farms have been established in Mid Canterbury, some
through farmers converting their farms from sheep to dairy operations, and
some through new families buying land and setting up dairy farms. The
dairy farmers are short of labour, so there are jobs available in this
area.
The new initiatives in manufacturing and the improved profitability of the
farming-related businesses have opened up new job opportunities. A recent
estimate was that 27% of the Ashburton workforce was employed in
manufacturing.
Why live in Ashburton?
Judith and Ron Armstrong retired from their
farm at Dorie
and made their home in Ashburton. I asked them why they chose Ashburton.
The answer was that it is a pleasant place with friendly people and a wide
choice of activities.
Judith remarked that life in the town revolved
around organisations and no one needed to be bored. She listed some of the
groups:
- garden clubs, popular in a town where many homes have attractive gardens
- heritage rose enthusiasts, a specialty gardeners' group
- farm forestry - a group supporting those developing this as an extra
cash crop
- book club supported by the excellent new library offering reading for
adults and children and a children's holiday programme
- Save the Children Fund
- Women's Division of Federated Farmers - one activity being helping young
mothers on farms with support from older women for three weeks or a month's
help from a housekeeper
- The Women's Institute offering meetings with interesting speakers and
group trips
- Probus clubs providing meetings and trips for retired business and
professional people
- tramping club with two tramps a month, in the foothills at Mt Somers or
Awa Awa Reserve,
to Lake Heron and along the Erewhon Road to Lake Camp, Lake Emma, Lake
Clearwater, or north to the Port Hills
- sports clubs - cricket, Mid Canterbury rugby, soccer, tennis, two golf
clubs, bowls, croquet, Ashburton Swim Club, all-weather floodlit hockey and
tennis facilities
Sports facilities are well provided for with the extensive Domain. There
is an excellent aquatic centre with an Olympic-size swimming pool and an
area for using rubber blow-ups and boats.
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The Armstrongs' garden
Photo source Ron Armstrong
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Health
The Ashburton Hospital not only serves the people of Mid Canterbury.
Patients travel from other areas for some types of surgery and other
treatments.
Education
Education is well catered for with schools at all levels - pre-schools,
primary school in the town and surrounding areas and Ashburton College
providing secondary education for pupils from a wide area in Mid
Canterbury.
Churches
The main Christian denominations have established fine churches in the town
and congregations not only hold services but are involved in community
care.
Marae
There is a Marae at Hakatere, on the edge of the town, and Te Whare O Ta
Whaki in the grounds of Ashburton College.
Why visit Ashburton?
The Ashburton Gardens and Domain
As early as 1863 the surveyor set aside 72 acres for recreational purposes,
now termed the Domain. Visitors to the town benefit from this early
planning and subsequent development of the beautiful Ashburton Gardens.
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The Ashburton Gardens in spring
Photo source Ron Armstrong
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The gardens in autumn - ducks seek a haven in the shooting season
Photo source Ron Armstrong
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The Domain is worth a visit at any time of the year. The entrance at the
north end on West Street has ample parking, a children's play area, a skate
board park and a flying fox.
Mid Canterbury Events
Check on the dates for Ashburton's "Wheels Week", the Methven Summer
school, the race meetings, arts and crafts exhibitions, the A & P Show,
golf tournaments, brass band concerts, the annual Bookarama, Rakaia Salmon
Fishing Competition, the Ruapuna garden fete, Garden competitions - the
list goes on.
Contact the Ashburton Visitor Information Centre for dates.
Phone 03 308 1050
Wheels Week is an important event in Ashburton, with displays in
various areas, weekend car racing in Smallbones Drive and a procession as
the climax on the final Saturday.
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Wheels Week Procession along East Street
Photo source Ron Armstrong
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Places to visit close to the town
The Ashburton Museum and Art Gallery, the Plains Vintage Railway and
Historical Museum, the Aviation Museum - depending on your interests any of
these are well worth a visit.
The railway enthusiasts at the Railway Museum have spent six years
restoring a vintage steam engine, the K88, which hauled New Zealand's first
inter-city train, from Christchurch to Dunedin on September 6, 1878. It
1926 it was written off and for 47 years it lay in a Southland river. It
was put on display beside the main line on February 10, 2002 when the last
Christchurch-bound Southerner train passed by.
Lake Hood for water sports
This man-made lake, 5 minutes from Ashburton, has been built to provide an
international 8-lane rowing and water ski course. It is ideal for dinghy
sailing. Picnic areas and beaches are being developed. 150 residential
subdivision sections are offered for sale. The sections are canal-based
and residents will be able to launch their boats from the boundary of their
section.
Fishing
Rakaia is the Salmon Capital of New Zealand. The Rakaia River, a
braided river, is crossed by a bridge which is 1.8 kilometres long. This
brings southbound travellers into Mid Canterbury, and many stop in Rakaia
to fish, visit the local craftspeople, picnic in the domain or in picnic
spots along the riverbank or have a meal in the township.
Visitors pour into the area for the annual Rakaia Salmon Fishing
Competition in the last weekend in February. This enterprising community
also runs an annual jet sprint, a ploughing match, golf tournaments and the
Rakaia Shears competition.
Enjoy Ashburton and Rakaia and then head inland
The thriving town of Methven offers accommodation for skiing on Mount Hutt
in the winter and a range of activities all year round. For more
information on Mid Canterbury read in
NZine about the Scenic Inland Highway
and the townships along the route.
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