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A good morning for New Zealand

News from Tourism New Zealand - 19/08/05

New Zealand has been announced as top destination this week in a National Geographic Traveler promotion on Good Morning America, the second highest-rated television breakfast show in America.

"The American market is one of our key tourism markets," says the Minister of Tourism Mark Burton.

"Good Morning has around five and a half million viewers. The fact that an 'overwhelming majority' of voters chose New Zealand is a very positive reflection of our desirability as a destination in the United States."

The vote was due to a National Geographic Traveler promotion to send an American family on their dream holiday. National Geographic approached a number of countries, including New Zealand, to set up potential packages for a family holiday. Tourism New Zealand coordinated with Air New Zealand and US travel company Springboard Vacations to put together a package, and then had to wait to hear if we had been selected.

Today the website votes were counted, and New Zealand came out as the 'overwhelming choice'.

The competition saw families in the USA competing to win an ultimate family vacation. Three finalist families were selected by judges, and then viewers voted for the family they thought should go on a vacation of a lifetime. Viewers selected the Paine family on 12 August.

Viewers then voted for the destination that the family should visit, out of finalist destinations of Tahiti, South Africa, Alberta (Canada), and New Zealand.

"New Zealand really got, and will get even more, great publicity out of this win," says George Hickton, Tourism New Zealand Chief Executive. "Not only did New Zealand get mentions on Good Morning America a number of times in the run up to the competition winners being announced, but in announcing the win, the show showed footage of New Zealand, and the presenter Charles Gibson waxed lyrical about his time in New Zealand some twelve years ago some great endorsement from a well-respected broadcaster."

New Zealand will also feature through the National Geographic Traveler email newsletters and website from Monday, August 22.

NZine looks at the itinerary for the winning family

The Paine family's 13-day New Zealand adventure includes visits to
Auckland , where they will sightsee and view the city from the Sky Tower


View of the Viaduct Basin in Auckland with the Sky Tower on the skyline

Rotorua for a range of visits to see Maori culture and thermal wonders


Maori challenge and welcome


Whakarewarewa - a thermal wonderland

Christchurch where they will board the Tranzalpine, a coast-to-coast scenic rail journey across New Zealand's South Island


Heading to the foothills -- Photo source Tranzscenic

Fox Glacier on the West Coast for heli-hiking and a peak-top picnic


Fox Glacier

Queenstown for a skyline luge ride.


Skyline luge ride

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