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Queenstown News for Thrill Seekers

From Jen Andrews' press releases


Shotover Jet launches new international brand

Queenstown's Shotover Jet, the world's most exciting jet boat ride, has launched a dynamic new campaign to further strengthen its position as a market leader in the New Zealand tourism industry.

Building on its already internationally recognised brand and iconic status, the Shotover Jet management and marketing team believed it was time for a brand 'refresh' and a new and stronger 'look' to its promotional and advertising material.

After intensive customer-driven research, the result is a sharp new brand design and superb new canyon imagery to convey the thrill factor of a Shotover Jet trip and its unique and dramatic location.

Kawarau Jet Logo
Click here to view a larger version

There is a strong focus on the key factors that make Shotover Jet different from other activities, clear and concise wording, and more use of the company's distinctive red in all collateral.

"This is the largest revamp the company has undertaken since it rolled out the Thrill Therapy concept in the late '90s, and if anything is going to make us stand out even more in the minds and hearts of potential clients, this is it," said Shotover Jet Manager Clark Scott.

"We've got a totally unique location and we offer a totally unique experience, but as more and more activities compete for the tourism dollar in Queenstown and around New Zealand we have to continually reinforce the fact that we're at the top of our game, and that a Shotover Jet trip isn't just a great thing to do, it's a 'must do', said Shotover Jet Manager Clark Scott.

"We've thrilled more than 2.5 million people since 1970, and this brand refresh is going out there to remind the next 2.5 million people that they can't afford NOT to experience the world's most exciting jet boat ride.

The world's most exciting jet boat ride
The world's most exciting jet boat ride The world's most exciting jet boat ride
1) Canyons
2) Canyons and historic Edith Cavell Bridge
The world's most exciting jet boat ride
3) Middle Rock
Photo credit: John McGill
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Tourism pioneers jump for joy to celebrate 20th anniversary

12 November 2008

Twenty years to the day after the world's first commercial bungy jump opened at Queenstown's Kawarau Bridge, tourism pioneers Henry Van Asch and AJ Hackett tandem jumped for joy.

Nearly 650 children from schools around the region visited the bridge throughout the day to enjoy the carnival atmosphere and meet their adventure tourism heroes.

There were also a series of stunt jumping displays and the day culminated in a celebratory cocktail party for invited guests.

Henry Van Asch and AJ Hackett tandem bungy jumping to celebrate 20th anniversary
Henry Van Asch and AJ Hackett tandem bungy jumping to celebrate 20th anniversary
Photo credit: John McGill
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The wait is over - Queenstown's latest thrill activity is open

Iconic tourism pioneer AJ Hackett Bungy New Zealand has launched Queenstown's latest thrill activity.

The world leader in challenge and adventure opened the high velocity Nevis Arc the highest swing in the world on Friday 14 November.

The Nevis Arc, a 120m, 125kmh 'swing' in the heart of wild and rugged Central Otago, is accessed from a 70m-long walkway and launch pad suspended over the Doolan's Creek Gorge spanning the Horn and Carrick mountain ranges, alongside the world-famous 134m Nevis Highwire Bungy.

In a huge feat of engineering and technology innovation, 150 tonnes of concrete was poured into anchor blocks drilled deep into the hillside either side of the gorge, from which four 550m-long cables have been suspended to hold the walkway and launch pad.

"The wait is finally over for everyone in the company who has visualized and worked on this multi-million-dollar project for more than two years," said AJ Hackett Bungy New Zealand founder Henry van Asch.

"The anticipation amongst those in the adventure tourism industry in Queenstown and throughout New Zealand has been tremendous, and there's no doubt the Nevis Arc will join the Nevis Highwire Bungy as one of the 'must-do' thrill and adventure activities in New Zealand.

"I guarantee people will be blown away you'll accelerate six and a - half seconds towards rock faces and reach speeds of 125kmh or more.

"People will swing out over the valley in a massive arc of 80m or 120m, depending on the 'fear level' they've chosen, and they can do it forwards, backwards, alone or with a friend.

"It will be extreme and exhilarating all at once."

A brand new, architecturally-designed 220sqm rural-urban style base building has been built between Nevis Highwire Bungy and Nevis Arc to cater for thrillseekers.

The sunny glass-panelled building maximises views of the unique landscape and adventure activities, and houses internet kiosks boasting latest model iMacs for people to instantly upload their jump or arc images and share them with friends and family around the world.

"We envisage that the Nevis area will become an adventure tourism destination in its own right, an unforgettable experience that incorporates the Nevis Highwire, Nevis Arc and other activities we've got planned for the area," said Henry.

The new Nevis Arc costs $170 for adults, $110 for children, and a tandem arc costs $300. Those keen to do the 'ultimate combo' of both Nevis Arc and Nevis Highwire Bungy can do so for just $350.

First Nevis Arc customer takes the plunge

A new high velocity thriller activity swung into action in Queenstown on 14 November, launched by its first paying customer.

26-year-old Paul Officer from Peterhead, Scotland, was the first of many paying customers from around the world to do AJ Hackett Bungy's Nevis Arc, pronouncing it "so exhilarating it was unreal!!"

In fact, it was so good he did it again.

Within the hour, he'd also bungy jumped from the adjacent Nevis Highwire and over the course of two days has also jumped from AJ Hackett Bungy's Kawarau Bridge and The Ledge sites.

"It's the perfect day," he said, beaming from ear to ear.

He said doing the Nevis Arc compared to a bungy jump was "completely different."

"On the Arc you feel weightless and get a chance to look around, and the bungy is all about the dive. They're both scary but so awesome."

AJ Hackett Bungy co-founder Henry van Asch was there for the launch of the $3.5 million project and was over the moon.

The Nevis Arc crew celebrated the historic moment with its first customers, who came from Scotland, England, Ireland, Australia, Brazil, Denmark and Germany, by popping the cork on Henry's first vintage Freefall bubbly.

First paying customer Paul Officer ready to go, watched by Henry Van Asch and AJ Hackett CEO Michelle Trapski. Paul Officer takes the plunge.
First paying customer Paul Officer ready to go, watched by Henry Van Asch and AJ Hackett CEO Michelle Trapski.
Paul Officer takes the plunge.
A happy Paul Officer at the finish of the Nevis Arc. From left to right:  Henry Van Asch, Paul Officer and CEO of AJ Hackett Bungy Michelle Trapski toast their success.
A happy Paul Officer at the finish of the Nevis Arc.
From left to right: Henry Van Asch, Paul Officer and CEO of AJ Hackett Bungy Michelle Trapski toast their success.
First paying customers (from left to right): Andrew Quigley (England), Caroline Silverwood (England), Henry Van Asch, Lee Shrimpton (England), Karen Kelly (Ireland), Paul Officer (Scotland), Mona Jacobsen (Denmark), Fedor Titov (Germany), Mark Bridges (England), Owen Scott (Australia), Jan Widman (Germany)
First paying customers (from left to right): Andrew Quigley (England), Caroline Silverwood (England), Henry Van Asch, Lee Shrimpton (England), Karen Kelly (Ireland), Paul Officer (Scotland), Mona Jacobsen (Denmark), Fedor Titov (Germany), Mark Bridges (England), Owen Scott (Australia), Jan Widman (Germany)
Photo credit: John McGill
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