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Greed, Coca Cola And Christmas
- The Wizard Of New Zealand - 19/12/97

The giant figure of a fat redfaced old man in a red suit dominates the world again. There is no place we can go to escape him. Children are lied to about his benevolence and generosity. He is the great father figure of the present time.

There is a grim similarity here to the images of Stalin, Mao Tse Tung and Hitler that were everywhere in those societies ruled by fear. Unlike these monsters, Father Christmas is not the incarnation of power, he is the incarnation of greed.

"I'll tell you what I want, what I really, really want" is a phrase that reaches right to the heart of our contemporary obsession with consuming. We want it all and we want it now.

Did Father Christmas emerge from the collective unconscious like so many figures in children's fantasies? No he was created and sold by advertising men working for Coca Cola about a hundred years ago. The jolly, red-suited, white-bearded, bell-ringing figure crying "Ho! Ho! Ho!" has remained unchanged after all these years and has his home in shopping malls where he creates consumer demands amongst tiny children defenceless against his powerful presence.

Christmas as a festival has been with Christendom a long time. Who cares about celebrating the much more important passion of Easter any more? Good Friday has now become just another day devoted to the god of shopping. Christ himself has faded away. Mammon and her fat impotent stooge have taken his place.

Until Coca Cola led the way to transform him, Saint Nicholas or Santa Claus was a dark haired and slim Christian Saint of the Eighth Century who, like the Czech King Wenceslaus, cared for hungry children.

A hundred and fifty years ago Charles Dickens brought back the legendary figure of the Spirit of Christmas who transforms the hearts of miserly Scrooges who can only think in terms of economic benefit and who don't think workers should have statutory holidays! He is not a fat fraud but a powerful Dionysian reveller who loves fun.

In the Arthurian romances Yuletide is celebrated in a similar way. It is not a shopping orgy but a communal Feast for lords and peasants together. At the risk of special pleading I would like to point out to readers that Arthur was joined at the table not only by bishops but by Merlin himself.


Other examples of post-modern wizardry can be found on the Wizard's Home Page.




 
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